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Finnish company Y4 Works has developed an AI for daily work that challenges ChatGPT

Tekniikka&Talous coverage: how a small Helsinki team is positioning Suunta.ai as a more context-aware alternative to general-purpose AI assistants for business use.

Kare Oja, co-founder of Suunta.ai, side profile portrait

Y4 Works, a Finnish consulting firm, has launched Suunta.ai, an AI-based "consulting expert" designed for organizations. Unlike generic language models such as ChatGPT, Suunta.ai learns from an organization's specific materials and usage patterns to deliver tailored solutions for management teams, departments, and individual employees.

Key Challenge

According to Aalto University research, approximately 80% of Finnish companies struggle with AI adoption. The challenge extends beyond technology to leadership and employee engagement. Many organizations face difficulties determining which data to input into AI systems, while others overwhelm them with excessive material. Suunta.ai addresses this by guiding users to provide only essential information and requesting additional data when necessary.

Distinctive Features

CEO Matti Petteri Pöntiö explains that Suunta.ai functions as "a sparring partner" rather than merely providing answers. The platform evaluates answer quality and requires comprehensive, correct information from users, operating similarly to a human consultant.

The company reports that implementing Suunta.ai can potentially double work efficiency within organizations.

International Expansion

Y4 Works plans rapid international expansion, aiming to establish Suunta.ai as a leading global AI tool with tens of millions of users. The platform uses encrypted data storage on Nordic servers, with strict privacy protections ensuring user data remains inaccessible to the Suunta.ai team and isn't used for language model training.

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